Monopoly Go is a mobile game combining classic board games"Monopoly">"People" and AR technology. Players can use AR technology to virtually release chessboards and various real estate in the real world on their mobile phones, and interact with games such as rolling dice, purchasing real estate, and collecting rents. It integrates Monopoly's gameplay into real life, allowing players to experience the joy of property management in their daily lives.
1. Disassembly of gameplay
Core gameplay
1. Roll the dice to advance: Players decide the number of progress forward by rolling the dice, staying in different grids to trigger events.
2. Purchase real estate: Players can purchase unoccupied real estate that they have stayed, and they can charge rent from other players after they have it.
3. Build a house/hotel: Players can build a house/hotel on real estate to increase rental income.
4. Trigger event: There are various event grids on the chessboard, such as "opportunity", "destiny", "prison", etc., which trigger random events.
5. Bankruptcy mechanism: When the player's assets are not enough to pay the fees, they will go bankrupt and exit the game.
Expand gameplay
1. Card system: Collect and use various cards to obtain buffs or cause interference to other players.
2. Grab the bank: Attack other players' banks and plunder their gold coins.
3. Urban Development: Build urban landmarks and receive additional rewards and reputation.
4. Collect collections: Collect various collections and receive rewards after completing the illustrations.
2. Operational framework/activity
Daily Activities:
1.Daily Task: Complete the task and receive rewards.
2. Login reward: Get rewards by logging in continuously.
3. Turntable lottery: Consume tokens to draw random rewards.
Limited time activities:
1. Theme activities: Specific festivals or IP linkage activities, launching limited chessboards, cards, etc.
2. Competition activities: Competition between players, rewards are paid based on rankings.
3. Guild Battle: Confrontation between guilds, fighting for resources and honors.
Operational framework:
1. Activity cycle: Daily activities are continued, and limited-time activities are rotated regularly.
2. Reward design: Diversified rewards, including in-game currency, props, limited items, etc.
3. Event promotion: Promote activities through in-game push, social media and other channels.
III. Project establishment method and data optimization
Project establishment method:
1. Classic IP adaptation: Use the popularity and player base of the Monopoly IP.
2. Combination of casual and competitive: It has both the relaxing atmosphere of casual games and the sense of goal of competitive games.
Data optimization:
1.AB test:Test different versions and activities, collect data and analyze them.
2. User survey: Collect player feedback to understand needs and pain points.
3. Data Analysis: Analyze player behavior data, such as retention rate, payment rate, activity, etc., and guide game adjustments.
Different from the traditional Monopoly:
1. Stronger sociality: Emphasize player interaction, such as snatching, giving gifts to each other, etc.
2. Faster pace: Single game time is shorter, more in line with the habits of mobile game players.
3. More monetization points: Various monetization methods such as in-app purchase, advertising, and subscription.
V. Features and user feedback
Features:
1. Classic IP blessing: Attracts a large number of "Monopoly" fans.
2. Innovative gameplay: Card system, grabbing banks, etc. to increase strategy and fun.
3. Rich social interaction: Friends, guilds and other systems enhance player stickiness.
User feedback:
Positive feedback:
Most players believe that the game play is rich, the tasks and activities are interesting, and social interaction enhances the fun of the game.
The game screen is exquisite, the sound effects are excellent, and the user experience is good.
Negative feedback:
Some players reported that there were many in-app purchases and advertisements, which affected the game experience.
Some players believe that some tasks are more difficult and need to be optimized.
Recommendation suggestions:
Optimize the difficulty of tasks and improve the balance of the game.
Reduce in-app purchases and advertising interference, and improve user experience.
"Monopoly GO! 》As a casual competitive mobile game, it has successfully combined classic IP with innovative gameplay, attracting a large number of players through exquisite graphics, rich social interaction and diverse activities. However, the game also has problems such as excessive in-purchase prices and excessive reliance on krypton gold in some gameplays, which has affected the gaming experience of some players.
Overall, Monopoly GO! 》 is a casual mobile game worth trying, but players need to pay attention to rational consumption during the experience. I hope the game team can continue to optimize the balance of the game and bring players a fairer and more interesting gaming experience.
The above is for Monopoly GO! 》's in-depth disassembly analysis is hoped to provide you with valuable reference.
Percy TurnerJun 24, 2025
Percy TurnerJun 24, 2025
Percy TurnerJun 24, 2025
Percy TurnerJun 24, 2025
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